Wednesday, December 7, 2011

Looking For Some Feedback...

Hello guys I hope everyone is doing well out there and handling the weather shift well.   I wanted to chat with you today about drug store products.  I have been in this industry for 12 years now and seem to meet at least 5 guests a day that are cooked on their "Shoppers"  brand of choice.

My curiosity has led me to enquire with you all what exactly is it that gets you guys hooked?  Is it the television adverts that keep you going back every six weeks for that next shampoo and conditioner or what?  We know that it is not the most ideal product to be using on our hair,  we know that the shampoos and conditioners generally offer little to know actual nourishment for our hair shaft.  Is it price point driven?  that would make logistical sense however I feel that most guests are willing to pay for what they get.  It could be that the marketing behind big brands is so strong we forget that regardless of how professional they try to appear they are mass produced brands.  Gone are the days of people realizing that when a company makes everything in the world (from household cleaners to laundry detergent,  floor cleaner, windex AND hair products) they seldom make all well.  Traditional drug store brands are often only a few chemicals away from being the same formula as your floor cleaner yet we feel like they are enough to use on our scalps?  Anyway I don`t want to go on a rant here (hehe) I would love some feedback from you all to find out how we the professionals can market to you better,  and get you using products both you and your scalp can be proud of!

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