Tuesday, December 28, 2010

Curl Sticks Rock!


Today we are going to talk a little bit about a new trend, one that we here at evoke are really excited about. Its called a curl stick, and has pioneered a new way of creating easy, quick, beautiful flowing wave! More importantly, you don't end up with those ugly bends that you get from using a curling iron. It also creates much less of a curl effect and more of a loose sexy wave.... exactly what stylists and clients are looking for right now. The wave we want looks a lot like Kate Winslet`s in this runway shot.

The sticks are incredibly easy to use, in that all you need to do is wind a section of hair around it in a spiral. The stick will heat up and allow for the hair to mould to the rod in the shape you set! its that simple.  In our salons we are currently really attached to one stick in particular, the TIGI Bedhead Curl Stick. We love this stick because of its easy to use digital controls that have a simple on (green) and off (red) button system. It is also equipped with a temperature dial making it easy to set it to your desired temperature.

Another feature that we love about these sticks, is that they come with a little piece of plastic at they're tip. This makes it possible to place your finger on its end after you've wrapped the curl around the wand. This will allow you to support the stick while you set each sections curl.  

The Best: No. 8: TIGI Hardcore Curl Stick, $99.95

Make sure if you didn't get this awesome tool in your stocking this year you pick one up as soon as possible, they will be the difference between a nice smooth wave and a curl that's too tight and awkward looking.

Jon DiMauro

Sunday, December 26, 2010

What A Holiday!

All of us at evoke Salon hope that you had an awesome holiday with your friends and family, we sure did! After the in-salon rush, with all the treats and chatter, we had a really great time relaxing and enjoying our time at home. Wishing you all the best for the rest of this wonderful time of year, and a happy new year!

Sunday, December 5, 2010

Know what brush to ask Santa for ?

So, its that time of year again, the time of year where we get the chance to spoil the ones we love. However, that does not mean that we should not be spoiled ourselves! I am sure that some of you are absolutely addicted to blow drying your own hair... or maybe you have no choice (ha ha ha). Regardless you all need a hair brush, and knowing which one to choose can save you a lot of grief. To decide on the right brush, you first have to decide what look you are trying to achieve. The right hair brush is essential in being able to create that look;  for instance, if you were looking to create a wave and loose curl effect, you would definitely want to be using a metal brush round brush. The opposite is true for those looking to create a smoothed out straight effect, they should be using a natural bristle round brush. Why is that, well we first have to understand our hairs make up. Our hair strands work in the same way our skin does, cold air will close our pores and our hair cuticles while hot air does the opposite and opens both cuticles and pores alike. So, when trying to achieve a wave we need our hair shaft to take the shape of our brush in order to lock in that wave.

Metal brushes are designed to hold in the heat from your dryer by heating their metal surfaces and circulating hot hair around the brush. They also have very few bristles to allow the hair to be circulated easily around the now hot surface. Hair surrounding the brush will open its cuticle layer and take the brush`s shape, hence create a rounded wave. A little cold air locks that shape into place.

 Therefore in a very opposite way one would imagine that a natural bristle brush, with so many more bristles and a plastic or wooden handle;  is designed to do the opposite of add body or wave but to help straighten and smooth out the hair shaft. Natural bristle brushes should be rolled in to each sections root area and pulled through with good tension to create a straight finish.

I hope to have made your holiday wish list slightly easier to figure out, I know that I have made your decision on brushes more clear. Have a wonderful holiday season from all of us here at evoke.

Jon DiMauro

Friday, December 3, 2010

evoke Salons celebrate the holiday season together.

It is always a real pleasure to bring both of our teams together under one roof. We really enjoy each other`s company and have a great time touching base. Here is a peak at what our night at Copacabana on Eglinton was like for this year`s holiday party. Hope you enjoy the video as much as we obviously enjoyed making it! We truly hope that all of your holiday parties are just as special.

Friday, November 26, 2010

Rick Campanelli Of ET Canada at evoke

Rick Campanelli has been a client at evoke Salon for some time now and decided to give us a glowing testimonial, A great guy at a great salon for a great hair cut. Check it out!

evoke Salon at Windfalls Celebrity Shoot!

evoke Salon had an Amazing time styling celebrities for Windfalls Wear White For Windfall campaign. Its always a pleasure to work with the team at Windfall, and we had a great time chatting up the celebs. Among the celebrities present were Dina Pugliese, Anne Mrcoczkowski, Roger Petersen, Traci Melchor, Kathryn Humphrey, Karl Lohnes, and Designer Shawn Hewson. They were all great, and the Spoke Club was such a cool venue to work out of. Check out this video for a better taste of what went down.

Monday, November 8, 2010

Tis` The Season For Change!

At this time of year the winter rolls in day after day, and we try to stay as warm as we can! So, a lot of you will pulling out your scarfs and turtlenecks, why let your hair get in the way? Now is the time to make change! (Ha Ha, so I may be stretching a little) Ergys Tafilica is showing us just that in this awesome makeover vid shot this past week. His guest was daring and ready to make a real change in her look, and boy did she ever. She looked AMAZING and we are all so happy to have had the pleasure to be there and share it. Check this out, what an AWESOME change!

evoke Salon at Fashion Week

evoke Salon was fortunate enough to be a part of Toronto Fashion Week this year; with one of our feature stylists Lindsay Plaskett doing some great hair. She had a lot of fun and got to meet some fantastic people, and of course the odd celebrity! Ben Mulrooney was part of the nights events and had his hair styled too! Anyway, here is a fun video to check out.... Enjoy!

Friday, November 5, 2010

Winter Care For Your Hair

I am sure you have noticed, it`s getting cold out there! What we may not know is just how
awful this cold wind can be for our hair. When it comes to our skin we recognize it because it can actually be quite painful. However, our hair feels that pain too! There are a couple of tips that we at evoke Salon start to talk to our guests about at this time of year. The trick is to start to prep your hair for what is next to come. The way we do this is to step up our moisturizing routines. We can achieve moisturized and prepared hair by the time it gets really cold outside, IF we start now. We recommend at- home treatments; it`s an easy and cost effective way to treat the hair to a little extra care.  In-salon treatments are often regarded as the only way to get a "real" treatment. The problem is they cost anywhere between $30-$80 for a one time fix, and cannot be seen as a long term cure. We recommend purchasing an intense moisturizing mask at the salon; you will get many more applications, and can treat your hair more frequently. That`s not all, in a salon your treatment would last about 1 hour, hardly enough time to make a real impact. We encourage our guests to develop a once or twice a week habit, throughout the winter months, and its easy to get hooked. All you have to do is give your hair a wash before bed, apply your mask from roots to ends, and comb it through. Once the mask is evenly applied, reach for a shower cap (or a bag) and cover your pinned up hair. The idea is to ensure that the cap is applied tightly, this will keep the heat from your scalp confined and allow for your hair shafts to open up and receive moisture.  Next step... sleep! I know, sounds rough to sleep with a bag on but think about it, that treatment is working for 8 hrs instead of 1. The results are incredible and worth one night of discomfort! There is NO better way to protect your hair and colour investment than to keep it well moisturized so.... Happy Treating!

Monday, November 1, 2010

Happy Halloween!!!!!

This video says it all, we had a Great time getting into the spooky spirit at both evoke locations. We had everything from Superman to Jane Fonda, from a Nurse to Big Momma. If that was not enough we even had "Justin Bieber" show up! It really was a Great time for both teams and their guests, check out the footage and try not to get too spooked! ....... BOO!!

Sunday, October 31, 2010

Tweetin The Night Away!!!

What a night we had on Tuesday, when we had the industry`s Top Tweeters in at the Yonge St. location for an after hours gathering. We were to take care of the haircutting, and they were there to have their hair cut and enjoy some great service.  It went really well for both parties as the tweeters loved the evoke experience and we got some great exposure on Twitter.  The Tweeters were so happy with the service they decided to litter their personal blogs and twitter with great reviews and pictures of the evening.  We had a great time and wish to thank them for sharing. Here are some links to check out...



Wednesday, October 27, 2010

WE DID IT!!!! evoke Salon and Windfall BREAK A WORLD RECORD!!!!

We needed every single body in the room, we needed men, women, hairstylists, T.V hosts, we needed EVERYONE but... We DID IT! evoke Salon in conjunction with Windfall set a new undisputed Guinness World record for MOST PEOPLE WEARING WEDDING DRESSES UNDER ONE ROOF We were on hand to help raise funds with our hairstyling, but also to put on dresses and be numbers in this wonderful event. Special thanks to Windfall, CityTv, Dina Pugliese, and our evoke team for all their hard work and determination. Check out our video for a better idea of what went down!.....

Saturday, October 23, 2010

Breakfast TV evoke salon Toronto award winning evokesalon.com

Lots Of Fun! I guess that`s the best way to sum it up. evoke had a great time at B.T yesterday morning and put out some really great looks. The Windfall group were great to work with and we found the Breakfast Television team very fun to be around. We hope to have helped create a little more excitement towards what we are sure will be a wonderful event this Sunday.  Here is a little taste of what was truly a great time...

Thursday, October 21, 2010

Look for evoke on Breakfast Television!!!

On Friday October 22, 2010 evoke Salon will be making an appearance on City Tv`s hit show Breakfast Television! This appearance has been much anticipated by the team and our clients. We are excited to have the opportunity to showcase our talents on national television. So as they say on t.v. folks "thanks for watching and  have a great day"

Monday, October 18, 2010

Self Style in 5 Minutes

Ever wondered how to put your hair up in an updo in less than ten minutes? Our featured stylist Lindsay Plaskett shows you how in this video.