Saturday, July 30, 2011

Saturday Night Lights, Camera, Askin!!!

Its Saturday NIIIIIGGGGHHHHHTTTTT! I always wanted to use that theme! Hope you all had a great week and that you have enjoyed your first day of the Long Weekend! Anyway does anyone have a cowlick that needs some taming? Well in the next vid I show you just how to do that... Check it out! And have a wicked weekend!

Friday, July 29, 2011

Taming your Curlies!

Hey Guys! Hope you are all doing well out there and that all you peoples who were complaining about the HOT weather are happy now! ;(
What is it with this Rain?! Anyway I feel like this was a great week in the salons so far as even though the weather has n`t been at its best we have been pretty busy, so thanks to our fans and those who make what we do everyday so rewarding! Anyway without any further adieu here is today`s question!


" Hi, I was wondering if you guys did Afro- Canadian hair at either of your two salon locations? I am in the market for a new stylist and love all the great things I have heard about you guys. Is there anyone who is a specialist with this type of texture working at either of your salons? Thanks"


Yes! At evoke our stylists are trained to cut hair for shape, which means that we all have a strong understanding of how to create a strong shape that grows in well and that is easy to self style. A lot of salons are coming out now and claiming to be specialist in cutting curl, but at evoke we are of the mind that if you have a strong grasp of geometrical cutting you can truly work on ANY hair texture. I personally will say that the tighter and curlier the curl the more fun it is to work with! Anyway, let me save you the terminology and technical talk because it`s only us stylists get catch a rush on it! Check out this AWESOME makeover that Ergys Tafilica was able to do out of our Yonge St. Location, I am sure that this will help you gain some confidence in just what it is I am talking about... Check it Out!


Thursday, July 28, 2011

We ARE What We EAT!

Hey today we have a topic that I think will be a real great one for some of our readers.  I know that I am extremely pumped by this article and think that a certain Nutritionist friend of mine will be real proud of it!  I think that over the course of the last 150 blog entries we have posted ( Oh Yeah by the way we hit 150 entries yesterday!!!)  We have tried to touch on various topics that are hair related.  We have shown funny videos,  we have provided information that people can gain knowledge from,  and of course we have tried to answer as many questions as we could.  This however is one topic I don`t believe I have covered,  and that surprises me because it is quite important!  Lets get to it shall we? 


In my chair at 11am this morning I had a wonderful lady named Anne who`s hair I have been cutting for two years now ask me a GREAT question,  here it is...


"Jon,  Have you ever covered the topic of food and haircare?  I mean do the two even relate?  What are the important things to get from our diet that relate to our hair`s strength and health?"




NO!, ... No I haven`t,  and I am very glad that you asked Anne!  So glad I didnt even go to email today for a question as I really wanna talk about this!


Okay so our hair shafts are made up predominately of protein,  Keratin,  and Melanin.  What this means essentially is that our hair is a fibre and requires certain nutrients to maintain its overall health.  What we put in,  like everything else in life is exactly what we get out!  This concept very much applies to our hair, skin,  and nails because they are the places we notice deficiencies first.  Our hair in particular is a record of our diets,  in that if we are not taking in enough of any particular vitamin or nutrient our hair WILL show it.  As an example,  you may be a person who does not get enough protein in your diet and therefore your hair becomes fragile and brittle,  you get less body and "Life" from it.  In short,  insufficient protein in one`s diet decreases the hair shafts diameter,  making it less healthy, strong, and thick.  Crash dieting has a HUGE effect on hair in that you can begin to lose more hair as a result of a highly impacted growth cycle which causes a higher than normal amount of hair follicles to shed their attached hair fibres.  Vitamins also have a huge impact in that you can gain  a lot of what you are unable to get through food by supplementing it in.  As an example you can maximize your hair`s shine, vitality and strength by taking a proper blend of amino acids and B vitamins.  It is important to include B6, B12 and minerals such as Magnesium,  Sulfur,  Silica,  and Zinc when aiming to achieve healthy, strong and shiny hair.  In short,  when it comes to hair and overall health we REALLY ARE what we eat!  Thanks for reading and send me your queries to Dimauro.jon@gmail.com!

Wednesday, July 27, 2011

Just Say NO!

Hey Guys!,  Today I have a pretty awesome question to get to.  A question that I think must of us do not realize is extremely important!  One that most ladies and gentlemen out their don`t even know is important!  And it is in regard to the texture of our hair.  Most people battle with frizz and fly away daily,  what they know for sure is that they hate (those little hairs that stick out everywhere!)  However,  what they are unaware of is how they got there in the first place!


"Hi,  okay I am going to get right to this because I am soo frustrated right now!  I just went to the Hairdresser the other day and she destroyed my hair!  I have been trying for at least three months not to over style and keep it healthy,  Then I let her use those stupid scissors on my hair and "VOILA"!!!  Frizz central!   What happened?  Why does it feel like this now?"




The "Stupid Scissors" that she is referring to are called Thinning Shears... (A.K.A Death Touch!)  Okay so maybe that is a bit dramatic but hey! ...  Anyway I hate those things just as much as she does!  


I know that a lot of hairstylists just cannot work without those things but I have to be honest and say that they are a copout.  A way in which to speed up your hair cut process (your Stylists can earn more money doing more cutting!) and make your hair feel lighter.  That Sounds good no?  Well, that is going to  depend on how much time you have for styling in the morning!  Lets put it this way,  I am a 11 year hair professional and when those scissors have been used I have to blow dry your hair out about four times per piece to get it even close to smooth.  Then,  after having achieved a slightly smoother finish I wait about 30 seconds to watch as your hair shaft goes frizzy again!  


The reason is simple,  you have just been gifted a split Hair shaft!  And yes I said Hair shaft and not Hair ends because thinning shears are generally used throughout the hair shaft.  When a shear is used on your hair the blade of the scissors is being run from the root area of your hair all the way down to the ends.  This blade running along your hair shaft splits the cuticle layer (little pieces) from the main hair shaft.  Meaning,  it does not matter how much we blow dry and primp you now have two separate pieces that CANNOT,  EVER be smoothened back together.  


As you will notice in the picture above teeth intersect with the standard blade,  where they do the hair gets cut,  where they don`t your hair stays... Do you really want to create that much damage AND only have hair of your hair shafts potential?  The answer is simple, NO.... so just say NO!  Hopefully that helped and I am sorry that you had that happened all I can say is be patient hang in there let me know if I can be any further assistance at dimauro.jon@gmail.com!

Tuesday, July 26, 2011

Thank You!


So today guys I am going to switch things up a bit,  in that today I am not going to answer a question.  Today I want to start by saying that we as a salon team feel blessed,  I mean we run two very successful salons and have an AMAZING team that make that possible.  We also however would not need our team if it was n`t for the SPECTACULAR group of guests we have that have been soo loyal to us for so many years.  There is however a new group of people that we really want to thank,  and that group is you guys!  Our wonderfully supportive and inspirational on line community.  We really love interacting with you guys daily and sharing everything from experiences to embarrassments to special moments.  I must say that I am really inspired by the people who take time everyday to share thoughts and words in a world where we have very little time left to do so.  Having said this there is also a special new group within this existing group who we are truly and utterly flattered by!  And they are our guests... who also happen to be bloggers! Or Tweeters!  People who take it upon themselves to share with the world the experience that they cherish at evoke.  I can honestly say to you that we feel blessed and truly humbled by your efforts and by the way we seem to have touched your lives,  we will not stop trying our BEST for you!  I have an example of what I am talking about in the link below,  please take the time to read it because I can say that I was blown away and it made me feel really lucky!  It is you guys that we do this for... it means a lot. 


THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU!!!!!!!


http://bit.ly/rizNn3

Saturday, July 23, 2011

Saturday Night Lights, Camera, Askin!

WHHHAAAAAZZZZZZ UUUPPP! How goes it folks?! Before you head out to enjoy a serious night of partying with your peeps you gotta check out tonight`s video! In it I discuss body wave and the best ways to achieve it using a rockin new tool... Check it Out!

Friday, July 22, 2011

This Is A CLASSIC!!!

Hey Guys,  hope you are managing to stay cool out there because this is some CraZy weather!  I figured this would be the most appropriate question to address considering that right about now ALL of us would love to use one of these machines!  You will see what i`m talking about....


"Hey I was wondering if you could let me know what type of shaver you use when working on your male clients.  I like to keep my head shaved and recently had the one I use burn out on me."




Hahaha!  See what I mean!... Who on earth would n`t  want to shave their head in this heat wave?  I mean it is definitely easier than creating a bubble that surrounds you and keeps you air conditioned.  Okay in all seriousness I am absolutely in love with one particular clipper and I will NEVER change.  The clipper is an all time classic and is the single most reliable, dependable, and efficient machine I own.  Its called to Classic76 by Oster,  and is by far and large the worlds BEST when it comes to barbering and tapering machines.  This thing is deadly!  It has an incredibly tough motor that cuts through wet, thick hair with ease.  That would n`t sound impressive to anyone who does n`t hair but I will tell you that I have worked with many, many machines and NONE cut through wet, thick hair NONE.  Other than the Classic76 of course, it has removable blades which make it easy to clean and comes with a lifetime warranty.  You can purchase it for about $100-$150 and although that sounds steep you will NEVER need another machine and can easily maintain it and keep it clean and oiled.  This IS the cadillac of clippers, and you should really think twice before purchasing any other one.