Tame That Swirl Girl!

So the questions have been flooding in over the last little while and i want to say thank you to our readers for their commitment to having great hair and asking us for advice on just how to get there!  Its has been very flattering indeed to see all of the questions.  For a while there in the beginning I wondered if people really cared to ask questions.  It felt like maybe they wanted to read the answers but maybe not produce the question,  I can`t answer if you don`t ask!  Well,  so much for that problem... Its Been GREAT!  Having said that,  lets get to today`s... 

" Jon,  I recently started reading the blog and want to say that I think the concept of using the blog to have my hair questions answered is great.  I have a hair dilemma,  I have a bob haircut that refuses to tuck under!  It is driving me nuts because it ends up looking more like a flippy cut than a classic bob.  Do you have any tips on how I can get it to sit under a bit better?  Thanks again"


Okay,  the bob is the worlds most difficult cut to create,  I think I should start by saying that.  Anyone can look at the bob and think "What`s so hard?,  Its only one length!"  Yeah but try cutting all the hair to one even length without any dips or bevels in the line... NOT SO EASY.  What else makes the bob a difficult cut is that if you do not layer it correctly ( meaning leave the layers long enough on the inside of the cut)  then it will definitely flip up all over the place.  Now,  lets presume that your bob was cut correctly from the beginning,  you may just need to take a look at how you dry it.  IF your layers are long enough that they are situated predominately in the bottom of the shape then you may just be styling it wrong.  Because we have a circular swirl in our growth patterns,  we have to be careful in the way we dry our hair.  As an example,  the top of a baby`s head had a circular swirl that is plain to see.  Most people don`t realize that that swirl never goes away,  when we are older the hair is just longer so the swirl is less evident.  Because it is circular,  the hair on one side of your head will grow forward and the other side back,  so when we dry it we must even that out.  The way we do that is by drying both sides of the front back and off our hairline in the direction of the back of our heads.  Basically,  pull the front backward and fight the side that grows forward.  You will be shocked!  It will tuck right under.  I hope that helped and if your layers are too short let me know.... I would love to take a look! :) Fire me off an email if you need a question answered at dimauro.jon@gmail.com!

Bringin` It Back!

Hello everyone,  and I am sorry if any of you feel like it was me who jinxed the weather by being so optimistic and happy that it was still beautiful out there!... My Bad.  I hope at least that it does n`t last any longer than necessary,  because if there is one type of weather  condition I hate its rain!  Well,  lets get right to it here and work on today`s question.


"Hi there,  I was wondering if you could give me some advice here.  I know that fashion moves in decades and considering that we are coming out of the 80`s era,  will the 90`s be next?  The reason I ask is because I would really like to have my hair cut into that Rachel from friends shape again.  I LOVED THAT CUT,  it was just soo easy and I would love to wear it again.  Am I dreaming?"

NO!  You are FAR from dreaming!  I am amazed to  have been asked this question and had to answer it because believe it or not I just did that classic shape on a girl in her late teens the other day!  I found that extremely interesting because you do not normally have a younger clientele like that asking for a look that was around when they were like 8 or 9!  It was awesome and confirmed for me that YES! We ARE moving back into the 90`s with this next wave of fashion and hair.  I was soo happy to perform the cut because I knew that she was ahead of the curve by asking for it and that we at evoke LOVE to try and beat the clock and get to these trendy looks fast.  I am so pumped by this upcoming trend that I even decided to start trying to sell it to guests in advance... Kind of like a sneak peek!  Anyway,  DO NOT Hesitate!  Get it done today!

Top CROP!

YES!!  This summer just won`t quit! Thank goodness!  I mean we are getting away with wearing shorts out there still!  CRAZY!  Anyway,  hopefully you are all enjoying this amazing weather and taking it in for all that its worth.  I have a great question to answer today for a guest who has been quite patient in waiting for my reply!  Let`s get to it!...

"I have short, relatively thick, grey hair. My stylist left my current salon. Because the owner feels “short cuts are easy”, I have been assigned on the last two occasions to new hairstylists. Neither gave me the look I like/asked for: quite short and funky/spiky. I think short cuts are tough to do. My hair likes to grow forward and I have 4 cowlicks to contend with. This last cut gave me what I call a “Caesar-like” look. Can you recommend me to the best stylist Evoke (Eglinton & Yonge) has for short hair? I’d like to take Sara up on her enthusiastic recommendation and thought I would take advantage of your Q&A blog to find the right stylist for me".


I can for sure!  I would recommend that you check out Ergys Tafilica as your go to guy!  He is AWESOME when it comes to creating short, textured looks that have an edge to them.  Ergys is our senior most stylist at the Yonge and Eglinton location and has worked for the company for 8 years now.  He is stylist to Rick Campanelli of ET Canada has  earned a reputation for being and industry leader with his eclectic collection of Trendsetting edgy cuts that set the bar for cutting edge fashion.  A real people person with a penchant for change and progression,  I think you would not only have a great time being in Ergys` chair but also really love the finished product!  Hope that helped and please let me know how it goes Lorraine! Thanks again for your question and sorry for my tardy response!

Whats your NAME?... evokesalon.com

So every once in a while we get a little silly... When we do you don`t really ever know what is going to come out of it. We will generally make a video to help showcase just how silly we can get! Anyway the other day a couple of stylists from the Yonge St. location decided it would be a good idea to make a video, a video that would showcase one of our stylists. That stylist was Ryan Yee, an up and coming artist at our Yonge and Eglinton location. Needless to say, after you watch this you will see just how wrong these videos can go when you step up and don`t really have content! Hilarious! Anyway the objective was to ask him what he enjoyed most about his job, and what he loves about his clients.... Check this out.

Saturday Night Lights, Camera, Askin !!!

Hello Everybody! Its Saturday Night!!!!

I hope that you are all gearing up for a great remainder of the weekend. Having said that for me this is just the start! Anyway tonight we had a question come in from Margaret in Toronto and she wanted to know how I felt about hot rollers and whether or not she should chuck hers or continue to use them. I hope to have given her a great answer that will help in her quest for wonderfully full hair that takes 3 minutes to create! Check out this vid...

Its Natur-all in Vegas!

Vegas is such a cool and weird place at the same time!  I mean you fly in and land in the middle of the desert (literally)  within minutes you are in a car and on your way for a three to five minute drive to the strip.  On this drive (like in quite a few american cities)  you are in what feels like a very desolite area where people are living with the bare minimums in life.  Then,  your driver makes one left and two rights and your are in the most spectacular scene with the biggest and brightest lights surrounding you!  Literally it feels like ashy and classy are only 20 seconds apart!  Gucci, Brioni, Armani, Prada, Chanel, Louis Vuitton are common place,  people are walking in with their winnings from the tables and re-deposting them into Vegas!  Its hilarious!  I even heard from one retailier that when and if they lose they come back in to return their items!  Such a weird place... An adult play ground for sure!

As I would have expected,  they also have some amazing salons!  There are these shops called Natur where all they do is extension work! That to me is astonishing considering that their entire business revolves around women wanting to spend upwards of twelve hundred dollars to get their hair extended to a longer length!  Its crazy... what we call luxury is an everyday service in Vegas!  Anyway I thought I would share a little about my time there considering I spent all that time away from you guys!  I look forward to getting back into my groove with my feet planted in our beautiful and more realistic city!  However I will say this... VIVA LAS VEGAS!!!!

VEGAS BABY!!!

So this week Saturday Night Lights, Camera, Askin!!! is gonna take place in Vegas.  The only problem is that as much as I love you guys.... I`m leaving you here.  This will be a short pause however as one can only live out the Hangover for a couple of days!  I will be back on friday the 24th with a couple of great entries to finish out next week well.  Lots of love guys and have a great week till we meet again!