Showing posts with label wash. Show all posts
Showing posts with label wash. Show all posts

Wednesday, February 8, 2012

Connecting With Mommies....


So we love mommies!  No,  really we love to style their hair talk baby and share ideas and tips with them!  There exist not a better time to be there for one of your clients.  I mean they are retaining 90% of the hair they would normally have lost while they were pregnant and they haven`t got any time at all to work with it!  They need our support and help as much as we have the knowledge and ability to help them and it makes for a great success story.  

While a woman is pregnant she often just requires a little bit of styling advice,  a way to get that hair off her face and neck while maintaing a stylish and graceful look.  And it doesn`t end there,  because they cannot seem to understand why soo much more hair is now staying on their head!  (The body naturally retains the hair it should be loosing as a means of warm and protection and also maintaing a good vitamin balance... its quite incredible).

Its gets better after baby is born though,  because now mum is trying to figure out why handfuls of this stuff just keep falling out "Am I Gonna Lose It All?!!".  We have the luxury of being located in two areas of the city where mommies and strollers are as common as traffic lights,  and we relish the chance to work with them in these awkward times.  Anyway here is a link to a group called Mommy Connections that we work very closely with here in the Bloor West area.  We have been working with Karen and her organization for about two and a half years now and have really enjoyed the "connection". Having been around prior to the birth of their children its always amazing when they give you that first call letting you know that they need help up the stairs for their next appointment because these strollers are heavy! Its always our pleasure in every case.

Wednesday, January 4, 2012

Should I Dry It... Again?


Hello everyone and Happy New Year!!!!  We at evoke hope that you have all had a beautiful and relaxing change of year.  So I think we still had a couple of topics to discuss for our resolution list!  The last one we covered as a potential hair resolution was washing and how and why we should try to minimize the amount of washes we do in a week.  


Today we are back with yet another topic to discuss,  a touchy one I might add... Blowdrying.  I for one can say that I have a multitude of guests who insist on drying their hair every single day.  For the record I DO NOT recommend or indorse that in ANY WAY.  The last thing your hair shaft needs is to be pulled and stretched every single day.  Most of you are unaware that the entire point of blowdrying with a brush is to stretch the hair shaft out and create a "smoother" more "polished" finished.  The problem is,  in order to achieve that desired look you must elongate and therefore damage the hairs integrity.  We do this by pulling on the cortex layer with our brush and changing the hairs elasticity.  There are only so many times that we can stretch out and elastic until it gets that one little dry spot and just snaps! 


Other options include,  using a clever google search (evokehair on Youtube! ) to find great tutorial videos that will give you one more day without that shampoo and mandatory blow out.  Or working with the currently very stylish braids that are being fashioned all over the place.  Both are great ways to still look trendy and professional without putting your hair through the ringer.  Or we will see you in a couple of months for a very expensive moisturizing treatment and some pricey take home solutions.... The choice is yours baby!

Friday, March 11, 2011

You Won`t BeWeave This !!!



This is probably the funniest video I have ever seen!  Shocantelle Brown really knows how to bring it in this clip!  She will use hot water to wash Yo hrrr fo FREE!  Her enthusiasm and sales pitch both work for me.  You will ask..."Is she for real?" I found it hard to tell so I did a little research and found out that she is not only acting,  but Shocantelle is actually a country singer who puts on a brilliant performance!  Just felt like sharing a little laugh....enjoy OKRRRR!
         
                                                 http://bit.ly/9GqLEA                                     


Jon DiMauro