As For Beards...

It`s the time of year that a big fat man with a beard starts out on his journey of visiting everyone`s houses.  And wow what a beard!  Its funny that the big old guys beard always seems to be the same length,  Mrs. Clause must really know how to work that trimmer for him!  His beard always seems to be very well trimmed and maintained.  So it reminded me that I have yet to address the beard!  Believe that or what?!  I mean I sport one so what was I thinking?!  Maintaining your beard is something that most men seem to do pretty well.  I have taken notice of this recently because more and more men are sporting them fashionably and they are more in style today than they have been in a while.  The key to a well maintained beard is simple... Don`t forget that its on your face!  I find that the ones that look scruffy are the ones that are not trimmed down to a consistent length,  the sides are not well lined up.  It is imperative to keep the lines of the beard well formed and trimmed because it looks neat,  the right tools are important when doing just that.  A good trimmer with varying guards to adjust the lengths is very important. You wanna make sure that even if you decide to leave it a little longer it can still be a consistent and even length.  This will ensure that you do not see darker and lighter areas of hair.  A great trimmer I personally use is the Andis T-liner.  A phenomenal and professional tool that has a good strong engine and never seems to miss hair or pull hair with its blades.  A fabulous last minute gift idea for your wife and kids to buy "the man who already seems to have everything!".

Thank You!

So today guys I am going to switch things up a bit,  in that today I am not going to answer a question.  Today I want to start by saying that we as a salon team feel blessed,  I mean we run two very successful salons and have an AMAZING team that make that possible.  We also however would not need our team if it was n`t for the SPECTACULAR group of guests we have that have been soo loyal to us for so many years.  There is however a new group of people that we really want to thank,  and that group is you guys!  Our wonderfully supportive and inspirational on line community.  We really love interacting with you guys daily and sharing everything from experiences to embarrassments to special moments.  I must say that I am really inspired by the people who take time everyday to share thoughts and words in a world where we have very little time left to do so.  Having said this there is also a special new group within this existing group who we are truly and utterly flattered by!  And they are our guests... who also happen to be bloggers! Or Tweeters!  People who take it upon themselves to share with the world the experience that they cherish at evoke.  I can honestly say to you that we feel blessed and truly humbled by your efforts and by the way we seem to have touched your lives,  we will not stop trying our BEST for you!  I have an example of what I am talking about in the link below,  please take the time to read it because I can say that I was blown away and it made me feel really lucky!  It is you guys that we do this for... it means a lot. 


THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU!!!!!!!


http://bit.ly/rizNn3

Texture Monkey!

What`s Up Guys!   It is SOOOOO Hot Outside !!!!!  My Goodness!  This is some of the hottest weather we have had in a long time,  or at least that is what it feels like!  Anyway today`s question relates to something we probably ALL wish we had right now and that is short hair!  Check it out...


"Hi Jon,  I have been reading your blog for a while and finally decided it was time for me to get some advice!  I have very short hair that I apply product to and try to create some texture and lift.  I was curious if you knew of a good product to help build texture and hold that isn`t too sticky?  Thanks for your help,  and keep it up!"

NICE!  That is great!  I just got a little reader love!  That makes you feel like people really are enjoying the content and thank you soo much for that.  Okay so YES,  I can make a couple of recommendations  that I think might be what you are looking for.  I have a product that I swear by called Matt Moulding Gesso by Davines.  This product is great in that it does n`t create to sticky of a hold  and yet creates a phenomenal amount of grit and texture.  It is the type of product that is meant to be a matte finish (which I love by the way) so it is therefore white as a base colour.  When using this product you want to be sure to really emulsify and break it up in your hands before you apply it to the hair.  For your short hair you would want no more than a nickel size worth,  after taking it into your palms you would rub it in until it gets hot and starts to turn opaque.  When you have gotten to that point I recommend applying it in a circular pattern until you have it all out of your hands.  When finished take a look at the mess you have just created... AWESOME!  All that is left now is to piece it out and place all the little wild pieces where you want them.  Anyway I think this is a perfect fit for what you are looking for,  and so don`t let the price tag slow you down (about $28 per container)  It spreads well and is concentrated so a little goes a long way and should last a while.

Saturday Night Lights, Camera, Askin !!!

Hey Everyone! I hope you`ve all had an amazing week, and that you guys are ready for a smashing weekend! Anyway just before you get it all going check out this week`s Saturday Night segment!

GET A GRIP !

Hi Guys!  Hope everyone is enjoying this BEAUTIFUL summer weather we are having! I know I am!  Hope you are all doing well,  and spending good time with family and friends along with your hair of course!  Anyhoo, today we`ve got a question that came in from Jeremy in Toronto,  yes that`s right one for the boys today!


"Hey thanks for your daily hair advice,  my wife really loves reading your stuff.  Today though,  its me who has the question that needs an answer!  I am curious about product and have been looking for a good gripping mud for some time.  I used to use this stuff back home and I can`t get it here it was called Grip Glue.  Anyway, what i`m looking for is a dry matte hold,  preferably mud style texture any suggestions?"

YES!!! I do have suggestions considering that is exactly the style of product I love to use myself!  Anyway my long term love affair has always been with American Crew Fiber.  I absolutely love the stuff!  The smell, texture, and control are in my opinion unmatched.  It has a yellowish tinge and is a very matte dry finish.  Great control and texturizing capability come with tis product that is available for a relatively low price between $15- $25 dollars.  Its one of the oldest mud`s and you know what they say... "They don`t make products like they used to".

Saturday Night Lights, Camera, Askin !!!

So here we go folks another webisode of Saturday Nights Lights, Camera, Askin !!!
Tonight I address a question sent to me by Larissa in Toronto who asked about cool rinses after shampooing. Thank you for continuing to engage and ask questions! You can send me your questions at dimauro.jon@gmail.com! I look forward to hearing from you!

Seriously Rockin "hair" by The Cowsills

This is the latest Youtube video to put a HUGE smile on my face! Anyone who watches this video will immediately be brought a wonderfully huge grin. I mean what I find amazing about this clip is that most of us will watch this and think that there is NO way, I repeat NO way that this whole group isn`t high while recording this! First of all hair should never ever be this big! Second of all, they either hair more than life itself or got paid A LOT of money to dance around like this.


The funny part about it though is that this was a group that did the family jam well before the Partridge family did their thing! This family was seriously PUMPED on hair! It looks to me like the one thing that had them all moving and shaking... Literally. I think that big hair is back, and if not all the way yet than very soon. However, Cowsills I don`t think its coming back like this! Check Out this CrAzY tune performed by "The Cowsills" in concert in (1969)...





Jon Di Mauro

evoke salon In The Huddle - Live from SXSWi 2011

 Okay we promise this is the last video of SXSW! We just had such a phenomenal time and have a lot of content from there. This one just had to be  shown though because the team over at Huddle Productions put such great work into producing it. We met the Huddle team on Monday afternoon in the lobby of the Austin Convention Center after an indroduction by our mutual friend Joallore Alon aka @clickflicka. We chatted for a bit and came to the resolution that they could help us out and NOW! They could shoot a professional quality video for us on the fly ! We then (at the same time... incredible) recieved a call from our good friend Leora Israel informing us that she was in the Blogger lounge upstairs on the 4th floor. 

She also informed us that Gary Vaynerchuk was up there and that we could talk about his haircut which we were supposed to do at some point during that day. After we spoke with Gary for a little while connecting and setting our time we went over to Leora`s table and went to work. The team from Huddle productions were funny, engaging, talented, courteous, professional, and on and on. Needless to say we had a great time doing the video and were fortunate to have it all come together. So many pieces fell in place and well...


We Highly recommend you Check Out this video... We think it`s Reeeally well done.  And know it was really fun to make!




Jon Di Mauro

Jason of evoke Salon Styling Soleil Moon Frye`s Hair #SXSWi !!!

Honestly i`m a huge fan! Not only has Soleil Moon Frye become a great mum and a fantastic actress, she is a fantastic entrepreneur as well. She has been all over television over the years with most of her big roles coming during my childhood and adolescent years. I loved her as Punky Brewster, and was happy to see she still had some success in Sabrina the Teenage Witch. She later made appearances on Friends and has taken that success over to the online community. With the Little Seed she seems to have hit her element and is very happy in life. It was a pleasure to meet a childhood character I loved and see the inspiring woman she has become today. Check Out This Video For More...



Jon DiMauro

evoke salon cutting Gary Vaynerchuk's hair in his hotel room at SXSW 2011

Here it is folks, a video we are proud to present to you as a World exclusive, evoke Salon cutting Gary Vaynerchuk`s hair in his condo suite at #SXSWi
Thank you Gary and thank you Phil and A.J for making it happen. Let us show you just how much Canada does win the next time your in Toronto!!!